A COMPLETE UNKNOWN x URBAN OUTFITTERS
Securing Urban Outfitters’ first-ever film partnership we united the iconic Gen-Z fashion brand with A Complete Unknown. Inspired by the film’s core themes of self-expression, personal identity and the 1960’s setting, the highly successful campaign seamlessly blended themed retro aesthetics across all UO’s touchpoints. The campaign featured across in-store POS, vintage 1960’s-inspired fashion pop-ups across flagship […]
BREWDOG X DEADPOOL & WOLVERINE: COME TOGETHER WITH YOUR BEST BUBS!
BrewDog and Deadpool & Wolverine, teamed up to deliver a multi-channel 360 campaign. BrewDog developed a restaurant partnership takeover with a fun and engaging creative themed to the movie – this included a Wings Wednesday chicken wings across their bar and restaurant estate, front of store OOH, window vinyl and bar staff in branded t-shirts. […]
GOUSTO x BLUEY
We partnered leading recipe delivery brand, Gousto, with BBC Studios and Bluey to help make dinner times fun, engaging and even more delicious. The multi-layered partnership ran for six months and offered customers 12 curated Bluey recipes featuring bespoke artwork renderings of each dish by Bluey animators, Ludo. Bluey themed recipe cards helped involve kids […]
DISNEY PIXAR’S INSIDE OUT 2 x MG MOTORS
On behalf of our client at Walt Disney Studios and in support of Disney Pixar’s Inside Out 2, Lime brokered a through-the-line partnership with MG Motors and the All New MG3 Hybrid. The creative tagline “Feel good” centred around the MG3 Hybrid bringing positive emotions of ‘joy’ and exceeding everyday expectations. Experience the joyful EV […]
CELEBRATIONS
For Christmas 2023, Lime was responsible for project managing the biggest ever Celebrations promotion, re-opening the debate for all those Bounty lovers or haters out there. Bring Home the Bounty was certainly one for the Bounty lovers and ran exclusively in Tesco stores nationwide. There were 500,000 winning tickets hidden inside tubs. Lucky consumers simply […]
AG BARR x DAY OUT WITH THE KIDS
Lime worked on behalf of AG Barr, to help them find the perfect partner for their Spring 2024 promotion. Barr partnered with Day Out With The Kids, providing customers with a compelling offer. The partnership promotion ran on 500ml and 2L Barr bottles. Customers of the 500ml bottles had a chance to win cinema tickets, […]
CAWSTON PRESS x INSIDE OUT 2
‘Goodness from the Inside out’ To celebrate the release of Inside Out 2 Lime orchestrated a perfect partnership with the family drinks brand ‘Cawston Press’. Using the ‘Goodness from the Inside Out’ hook Cawston Press ran a character led on pack promotion driving engagement with consumers within restaurants, cinemas and with an amplification in Pizza […]
GHOSTBUSTERS: FROZEN EMPIRE x WALKERS
After the successful collaboration with Ghostbusters Afterlife in 2021 Lime were delighted to partner again with Walkers on the release of Ghostbusters: Frozen Empire, This campaign ran through an on-pack promotion, PR and influencer activation, in store activation and much more. To boost visual impact and awareness of the on-pack promotion, Walkers invested in shopper […]
SNICKERS OWN GOAL
Ahead of an exciting summer of football, Snickers® teamed up with football legends Bukayo Saka and Luka Modric to help football fans turn their own goals into glory! Lime helped Snickers create and execute their first regional ‘Own Goal’ campaign, running in 46 markets across Europe, Middle East and Africa giving 8 lucky winners the […]
SQUARE ENIX x PLAYS EVENT
Sublime was tasked with creating a showcase event and experiential marketing campaign for Square Enix to run in conjunction with the Tokyo Games Show for a synchronised launch. The event needed to be subtly Japanese-themed and contain all the trimmings of an exhibition including themed food recreations from the Square Enix Café in Japan. The […]
MADAME WEB X GARNIER
Lime negotiated a partnership with beauty industry titan, L’Oreal, to celebrate the release of Madame Web and help amplify the relaunch of Garnier’s Hair Food. Garnier leveraged the film’s female empowerment themes using the synergistic tagline “My Hair. My Superpower”. They targeted our shared Gen Z target audience with a substantial digital ATL campaign, comprised […]
KARMA’S WORLD x RETAIL MONSTER
Sublime was asked to help promote and raise awareness of Karma’s World brand on a nationwide tour with a retail partner. We had to drive consumer purchases of Karma’s World product range in Asda stores and online. We were tasked to create an experiential activation campaign where families would be able to engage with key […]
UNIVERSAL PICTURES x PUSS IN BOOTS: THE LAST WISH
To promote and raise awareness of the theatrical launch of Puss In Boots: The Last Wish across the UK. To create a fun, family-themed, touring unit which is capable of reaching large numbers of consumers, exciting them about the upcoming release. Devise a multi-faceted experiential activation campaign where families would be able to engage with […]
2K GAMES x LEGO 2K DRIVE
To support Launch Day activity in partnership with the LEGO store by creating an eye-catching photo opportunity at a notable London Location. To create a 3D replica of one of the game’s more distinctive vehicles featured on the pack artwork. Sublime created a four-metre-high replica of 2K Drive’s Chicken Truck as featured on the game’s […]
VK x ALCO-POPSICLE PRODUCT LAUNCH
To launch the sampling tour for VK Ices – A new product line of alcoholic ice lollies from VK. To facilitate the sampling of the new VK Blue & VK Orange & Passionfruit ice pops at an iconic London location to generate PR coverage to promote the nationwide tour. Sublime facilitated a launch day Summer […]
HYUNDAI x SPIDER-VERSE
To deliver a press-worthy activation for Sony Pictures to amplify their ongoing partnership with Hyundai on the Spiderman movie franchise To utilise a high-profile London location with iconic landmarks to help create visual impact. To produce an installation showcasing the Hyundai Ionic 6 as well as assets synonymous with the Spider-Verse franchise to promote the […]
GHOSTBUSTERS: AFTERLIFE X WALKERS
Walkers celebrated the release of Ghostbusters: Afterlife and tapped into the lucrative Halloween occasion with a major on-pack and retailer media campaign across the UK and Ireland. The brand gave their customers the chance to win prizes every hour, from a NYC trip to hundreds of merchandise items. There was something for everyone who entered […]
HARTLEY’S x SEA LIFE
Lime coordinated a partnership between Hartley’s and Sea Life, offering all consumers who purchased a Hartley’s Jelly multipack 30% discount for up to 4 online adult and child tickets. The promotion ran across 2 million packs in all major retailers nationwide over a 6 months period and was supported with paid social and instore display […]
KIND x STEP IT UP
Lime helped KIND Snacks create a campaign to get the nation moving, with an aim to be accessible to all and to help support a healthy lifestyle. To encourage and inspire people to ‘step it up’, consumers were in with a chance of winning weekly prizes ranging from active tech to National Trust Memberships and […]
M&Ms PURPLE
To help celebrate Purple joining the M&M’S crew, Lime helped M&M’S create a promotion campaign running exclusively in Asda stores nationwide. Consumers had the opportunity to win a trip to Florida to meet Purple, plus hundreds of M&M’S gift boxes were also available to be won. The campaign ran across multiple touchpoints including impactful in […]
