‘Goodness from the Inside out’
To celebrate the release of Inside Out 2 Lime orchestrated a perfect partnership with the family drinks brand ‘Cawston Press’. Using the ‘Goodness from the Inside Out’ hook Cawston Press ran a character led on pack promotion driving engagement with consumers within restaurants, cinemas and with an amplification in Pizza Express outlets. The partnership was enhanced with a large format OOH campaign , digital advertising, social and influencer activation. The on pack promotion within grocers was supported by shopper media.
