FROZEN EMPIRE x WALKERS

PARTNERSHIP

After the successful collaboration with Ghostbusters Afterlife in 2021 Lime were delighted to partner again with Walkers on the release of Ghostbusters: Frozen Empire, This campaign ran through an on-pack promotion, PR and influencer activation, in store activation and much more.

To boost visual impact and awareness of the on-pack promotion, Walkers invested in shopper activations with Asda, Tesco, Morrisons and Sainsbury’s, as well as impulse retailers. This includes branded bays, incredible aisle takeovers, and digital sheets. Walkers created a specially created 20” spot showing Ghostbusters characters coming to life within a supermarket and this was amplified across social media platforms including YouTube, to spread further awareness of the collaboration. ‘

The promotion was available across the Walkers Snacks portfolio of brands: Monster Munch, Wotsits, Squares and Quavers – incorporating fantastic Ghostbusters artwork including the Mini-Pufts and Slimer. The on pack offer gave consumers the chance to win multiple prizes every hour.

You may also like