Ahead of an exciting summer of football, Snickers® teamed up with football legends Bukayo Saka and Luka Modric to help football fans turn their own goals into glory!

Lime helped Snickers create and execute their first regional ‘Own Goal’ campaign, running in 46 markets across Europe, Middle East and Africa giving 8 lucky winners the chance to win a game against their hero!

Lime were responsible for activating the campaign including the mechanic, terms & conditions, website design, prize fulfilment, consumer care briefing and gaming event production.

Snickers win a game against your hero promotion. A mobile phone showing the 'win a game against your hero' promotion by Snickers.

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