On behalf of our client at Walt Disney Studios and in support of Disney Pixar’s Inside Out 2, Lime brokered a through-the-line partnership with MG Motors and the All New MG3 Hybrid.
The creative tagline “Feel good” centred around the MG3 Hybrid bringing positive emotions of ‘joy’ and exceeding everyday expectations. Experience the joyful EV performance without any ‘anxiety’ as the smart MG3 Hybrid seamlessly switches between electric and petrol modes, reducing carbon footprint whilst maximising fuel efficiency.
This campaign perfectly highlighted the emotion characters prevalent within the film and was supported by MG through a heavyweight TV advertising campaign, OOH, social, digital and other touch points.