We partnered leading recipe delivery brand, Gousto, with BBC Studios and Bluey to help make dinner times fun, engaging and even more delicious. The multi-layered partnership ran for six months and offered customers 12 curated Bluey recipes featuring bespoke artwork renderings of each dish by Bluey animators, Ludo.
Bluey themed recipe cards helped involve kids in mealtime prep and a Bluey Activity Card and “Table Talk” game added even more family
fun to mealtimes. The campaign was supported with a developed ATL and PR campaign featuring Katherine Ryan (and her kids) as well as a ‘Tiny Testimonial’ team in Gousto’s youngest ever customer/ reviewers. Wackadoo!
