Sublime was asked to help promote and raise awareness of Karma’s World brand on a nationwide tour with a retail partner.
We had to drive consumer purchases of Karma’s World product range in Asda stores and online.
We were tasked to create an experiential activation campaign where families would be able to engage with key characters and themes from the show.
Sublime sourced a genuine American school bus to act as the tour unit which was stripped out and custom-refitted to our specifications along with a full interior and exterior vinyl wrap.
Features included a Rap–A–Long Booth, a mini replica of a recording studio where guests could record themselves rapping along to Karma tracks, arts & crafts stations where kids could create their own Karma keyrings & journals, an Instagram-ready Record Wall to provide a fantastic photo op and two dedicated product display zones to show off the range of Karma’s World products available in Asda stores.
The tour visited 9 Asda stores at the end of the summer holidays as well as dropping in at BLE at the ExCel.
