Lime helped Mars Pet Care create a national campaign offering James Wellbeloved customers the chance to win a Whistle Health Smart Device. This campaingn helped drive penetration in the UK as well as to excite and recruit new shoppers by supporting the James Wellbeloved brand positioning of naturally healthy food while encouraging pet parents to think about James Wellbeloved as the best soloution for their pets’ needs.
Lime were responsible for managing the campaign end to end, including terms and conditions, text to win entry mechanic and prize fulfilment.
