Lime worked on behalf of AG Barr, to help them find the perfect partner for their Spring 2024 promotion. Barr partnered with Day Out With The Kids, providing customers with a compelling offer. The partnership promotion ran on 500ml and 2L Barr bottles. Customers of the 500ml bottles had a chance to win cinema tickets, and all 2L bottle customers received a free 3-month Day Out With The Kids VIP Pass.
Lime was responsible for managing the campaign end-to-end, including partnership negotiation, terms and conditions, website designs, and prize fulfillment.
