As a brand, you might offer consumer prizes in a promotional campaign for many reasons; perhaps as an incentive to entice consumers to engage with your brand’s campaign or to help foster your brand loyalty and advocacy – but for whatever reason, brands offer consumer-facing prizes because doing so is a tried and tested opportunity to generate buzz, amplify brand awareness, and help stand out in a crowded marketplace.
However, when it comes to the prizes on offer, what are consumers really interested in winning?
We’ve been looking at the different prize promotions that are turning UK consumers’ heads at the moment and have highlighted 6 of the most popular below.
The prize promotions popular with UK consumers include:
- Travel and Adventure
- Tech Gadgets and Innovations
- Sustainable and Eco-Friendly Products
- Wellness and Self Care Packages
- Seasonally Focused Campaigns
- Cash Prizes
1. Travel and Adventure
More than ever, consumers are seeking experiences over material possessions; whether it’s a luxury weekend getaway in the countryside or tickets to exclusive events, the allure of creating memories and indulging in unique adventures resonates deeply for consumers.
We recently worked for Wrigley Extra to create a campaign that offered ‘Mind Boosting Breaks’, working in partnership with Not In the Guidebooks, the insight being that Gen Z have missed the opportunity to travel during the Covid years, and they yearn for new experiences off the beaten track, away from the hustle and bustle of modern life.
2. Tech Gadgets and Innovations
Us Brits have an apparent insatiable appetite for the latest tech gadgets from smartphones and tablets to smart home devices and wearable tech; so prizes that offer cutting-edge technology captivate the attention of consumers across demographics.
With VR, AI and 5G connectivity shaping the digital landscape, tech-related giveaways are currently in very high demand.
3. Sustainable and Eco-Friendly Products
“Environmental consciousness” has become a significant factor influencing consumer preferences of late so prizes aligned with sustainability and eco-friendliness strike a chord with consumers who are increasingly mindful of their eco footprint.
Solar-powered gadgets, eco home appliances, and organic skincare products not only appeal to ethical values but also reflect a nod of commitment to that “greener lifestyle” that resonates with most of us.
4. Wellness and Self-Care Packages
In today’s fast-paced world, prioritising “wellness” and “self-care” have come into focus of late, so prize promotions that encourage relaxation, mindfulness and overall well-being are popular with UK consumers.
Spa retreats, fitness memberships, meditation apps as well as prizes like an aromatherapy set resonates with those of us seeking “balance” alongside our busy modern lives. Horlicks have recently worked with Calm, the mindfulness app, to offer the chance to claim Subscriptions and win other prizes.
5. Seasonally Focused Campaigns
Prize promotions that tap into a particular season are an ideal way to deliver attractive prizes. This could be Christmas-themed prizes like trips to Lapland, football-themed prizes around major football tournaments or Halloween-themed prizes.
This year we have helped Karcher celebrate the return of the warmer months with their promotions for Summer. The campaign offers a range of summer-themed garden prizes, including hot tubs, pizza ovens, projectors and Bluetooth speakers – prizes that everyone can enjoy in their garden after a hard day spent jet-washing!
6. Cash Prizes
But when all is said and done, whilst the above experiential and lifestyle prizes hold immediate shelf appeal with consumers currently, it’s also undeniable that with so much economic uncertainty, many Brits find a lump sum cash payout the ultimate prize right now!
As the ever-evolving landscapes of both consumer preference and economic uncertainty continue to shape consumer choices, the need for brands to align with the current desires of consumers is paramount to ensure your prize promotions not only stand out, but keep consumers and your brand connected within the bustling marketplace.
Here at wearelime.co.uk, we’re ready to collaborate with your brand to create the most effective promotional campaign. We’ll make sure the prize options will resonate deeply with your target consumer NOW – helping ensure lasting brand affinity and giving your brand the stand-out it deserves.
If you’re interested in learning about our prize promotion campaigns, or more about the services we offer, give us a call on 02073179280, or send us an email at Charlie@wearelime.co.uk.