Published on 25/09/2025 & Updated on 22/10/2025.
After delighting shoppers nationwide, Kärcher’s Wash & Win with the Number 1 campaign has now impressed two of the most respected voices in UK promotional marketing. This campaign is proof of what can happen when creativity and bravery come together.
What started as a bold idea to turn everyday cleaning into an exciting shopper experience has become one of this year’s standout success stories.
Let’s explore how Wash & Win’s simple concept resulted in a campaign that drove engagement, boosted sales and received industry recognition.
Wash & Win Wins Gold and Silver
The IPM’s Gold Award was awarded for Best Incentive and Prize Promotion, a category that highlights campaigns which genuinely connect with consumers. Wash & Win made its mark by turning every Kärcher purchase into a prize-winning experience, blending excitement with real brand relevance.
The campaign then also earned Silver for Household Products and Services, demonstrating how stepping away from the well-worn playbook can deliver something truly different for shoppers and retailers alike.
Earlier in the summer, Wash & Win was also awarded Best Promotional Campaign at MAD//Fest London. Recognition from multiple marketing industry awards highlights both the originality of the idea and the campaign’s measurable impact.
Why Kärcher Wash & Win Stood Out
Wash & Win was more than just about prizes; it was about creating a new way for shoppers to engage with Kärcher.
By combining instant-win mechanics with product purchases, the campaign sparked excitement, boosted engagement, and offered clear value for retailers. Every entry, whether for a hot tub, an outdoor cinema set, vouchers, or other rewards, brought a sense of surprise and satisfaction.
Industry Recognition and Praise
On the recent awards success, our Head of Brand Partnerships, Tim Hook, said:
“We’re absolutely thrilled to see Wash & Win recognised by both the IPM and the Independent Agency Awards. These wins are a reflection of what happens when a client is brave enough to challenge category conventions and push for something new. Partnering with Kärcher on this has been a brilliant experience for the team, and we’re so pleased to see that bravery rewarded.”
Both the IPM Awards and the Independent Agency Awards are standout dates in the UK’s promotional marketing industry awards calendar, celebrating campaigns that influence consumer behaviour and deliver real commercial results. To see Wash & Win acknowledged by both in the same year is a clear signal of its strength, originality, and position as one of the best promotional campaigns of recent times.
If you’d like to see results like these for your brand, our team at Lime can support you every step of the way, from idea generation to prize fulfilment. Contact us today, and let’s begin crafting your award-winning promotional campaign.
Celebrations of Success Across Campaigns
Our fabulous campaign, Celebrations: Win With Your Favourites, also received recognition, adding further weight to a year of positive results. Running across Tesco, ASDA and Co-Op, the campaign delivered instant-win activations, hidden tickets and seasonal mechanics that sparked excitement with shoppers nationwide.
Together, these achievements show the breadth of ideas and consistent performance that Lime is bringing to the table across different brands and categories.
Looking Forward
For us at Lime, these achievements mark an important step in our journey as a sales promotion agency. They reinforce our belief that the best work comes from combining insight with imagination and supporting clients who are willing to push boundaries.
It’s proof that when the right elements come together, campaigns can achieve results, delight shoppers, and be recognised as the best promotional campaigns in the industry.
Kärcher’s Wash & Win campaign has proven how bold ideas can attract attention, produce results, and earn accolades across leading marketing industry awards. Alongside our success with Celebrations, these wins highlight Lime’s ability to create the best promotional campaigns that customers adore and the industry celebrates.
Want to find out what award-winning promotional marketing can do for your brand?
Contact us today on 0207 317 9280, and let’s craft your next top promotional campaign.
If you’d like to learn more about sales promotion, read our blogs on ‘TikTok to Till: The Evolution of Gen Z Social Commerce‘, ‘What Prize Promotions Are UK Consumers Craving?‘ and ‘What Is The Future Of AI In Sales Promotion?‘.
