To promote and raise awareness of the theatrical launch of Puss In Boots: The Last Wish across the UK.
To create a fun, family-themed, touring unit which is capable of reaching large numbers of consumers, exciting them about the upcoming release.
Devise a multi-faceted experiential activation campaign where families would be able to engage with key characters and themes from the show through a variety of games.
Sublime designed a tourable, promotional stand which was designed to replicate the Spanish colonial era town square from the film and was branded using period-themed posters and screens.
The stand featured 5 x activity stations based around a key character or narrative theme from the film, these had to be completed as part of a treasure hunt to reclaim Puss’ missing lives.
The stand visited 4 of the biggest shopping mall locations across the UK in the month leading up to release.
Sublime were additionally responsible for all logistics, staffing and management of the tour.
