Sublime was tasked with creating a showcase event and experiential marketing campaign for Square Enix to run in conjunction with the Tokyo Games Show for a synchronised launch.
The event needed to be subtly Japanese-themed and contain all the trimmings of an exhibition including themed food recreations from the Square Enix Café in Japan.
The client needed to promote nine upcoming new releases for press and social influencer attendees from multiple territories across Europe & UAE.
