Securing Urban Outfitters’ first-ever film partnership we united the iconic Gen-Z fashion brand with A Complete Unknown.
Inspired by the film’s core themes of self-expression, personal identity and the 1960’s setting, the highly successful campaign seamlessly blended themed retro aesthetics across all UO’s touchpoints.
The campaign featured across in-store POS, vintage 1960’s-inspired fashion pop-ups across flagship stores in London, Manchester, and Paris, and was amplified through influencer collaborations and social media activation.
