On behalf of our client at Walt Disney Studios and in support of Disney’s release in cinemas of LILO & STITCH, Lime brokered a through-the-line partnership with LOVE HOLIDAYS to advertise the release.
Kicking off the summer season, LOVE HOLIDAYS featured a full integration of the iconically cute but hilariously chaotic Stitch throughout their whole summer marketing campaign.
Promoted via OOH, paid digital/social, website & CRM + co-funding Press Trip to Hawaii with 10 Press & influencers. LOVE HOLIDAYS also sponsored the Westfield Lilo & Stitch Beach Shack Pop-up Event.
