Through their ‘Let’s Talk Periods’ campaign, Lime worked with Hey Girls, a female-led organisation tackling period poverty across the UK, to promote the film, Sunny Dancer, through a series of touchpoints – Hey Girls created a bespoke Sunny Dancer summer-ready kit designed for festivals, campsites and beach days available to purchase on the Hey Girls site.
Hey Girls created special Sunny Dancer inspired educational content and resources for schools, colleges, sports clubs. Hey Girls further amplified the partnership working with a series of influencers and experiential activity including an ice cream van attended by cast at South Bank, London.
