On behalf of our client at Walt Disney Studios and in support of Star Wars: The Mandalorian & Grogu, Lime brokered a through-the-line partnership with Robinsons, one of the UK’s most iconic soft drinks brands.
Two bespoke limited-edition drinks: Beskar Berry Blend (pomegranate & blackberry) and Mango-lorian Blast (starfruit & mango), were created exclusively for the campaign, drawing direct inspiration from Mando’s iconic armour and Grogu himself. With over 3 million NPD units hitting shelves across major UK grocers, convenience stores, wholesalers and the on-trade, the partnership delivered genuine scale.
The campaign was supported by a paid OOH media push, including large format displays in proximity to the Razor Crest tour, retail proximity media, digital, PR, influencer activity, and shopper marketing activations targeting store fronts and aisle ends nationwide.
