When Pure Dairy Free set out to launch its first on-pack promotion, they turned to us. The brief was clear: identify a partner that genuinely reflected the brand’s values, create a campaign that would resonate with families during the summer months, and deliver it seamlessly in supermarkets nationwide. The answer was right there in nature.
We brokered a brand partnership with Forest Holidays – a perfect fit for a brand built on simple, plant-based ingredients and a love of the natural world. Running across Pure’s core spreads range in major supermarkets, the promotion gave shoppers the chance to win one of three Forest Holidays family cabin breaks, alongside hundreds of additional prizes. An experience-led reward that felt entirely at home on a pack of Pure dairy free.
The campaign tapped into a growing consumer trend: more families choosing to stay closer to home, reconnect with nature, and make the most of what the UK has to offer. By aligning Pure with those meaningful, memory-making moments – a weekend away, kids in wellies, fresh air and good food – the promotion went beyond a standard prize mechanic, giving the brand genuine relevance in the run up to a key summer trading period.
Lime managed the project end-to-end, leading partnership negotiations with Forest Holidays, handling all legal and compliance requirements, drafting and finalising consumer-facing terms and conditions, and overseeing prize fulfilment. Everything needed to get the campaign live without a hitch, and in full compliance with promotional marketing regulations.
The result? Packs on shelf with strong standout in-store, a promotion that felt authentic to the brand, and Pure’s first ever on-pack campaign brought to life exactly as intended.
