M&M’s teamed up with STAR WARS: THE MANDALORIAN AND GROGU in a high-impact promotional campaign designed to stop shoppers in their tracks. Rolling out across the majority of ASDA stores nationwide, the partnership delivered bold, branded feature space that cut through the aisle – from prominent in-run bays to standout secondary placements – creating an unmissable moment for the brand and the film in-store.
To turn attention into action, the campaign was powered by a simple, mobile-led promotion. Shoppers were invited to enter for the chance to win a range of prizes, including a headline Grand Canyon trip for two, alongside weekly cinema ticket rewards to keep momentum high. Instant SMS notifications and a streamlined claim journey made it easy to participate, keeping the experience frictionless from entry to reward.
The result was a promotional campaign that combined cultural relevance with retail impact in ASDA stores. Pairing one of Star Wars’ most loved characters with the category-leading brand, M&Ms, to drive standout and engagement, all while promoting the STAR WARS: THE MANDALORIAN AND GROGU‘s upcoming film release.
Working closely with all campaign partners, LIME ensured seamless delivery from launch through to fulfilment, meeting all compliance requirements while creating a smooth and engaging experience for shoppers.
