Known for their bold, British edge, Tiny Rebel was a natural fit for 28 Years Later. As one of the most iconic British horror franchises of all time, the film reflects the same fearless creativity and cultural impact that Tiny Rebel has brought to the UK craft beer scene.
To celebrate the cinema release of 28 Years Later, Tiny Rebel launched two limited-edition brews – ‘2’ and ‘8’ – each with distinctive flavours and striking can designs. This was supported with a takeover of Tiny Rebel’s Cardiff bar, a screening event at their brewery, bold social AV content, co-branded influencer gift boxes, premiere integration, and standout PR – including a national piece in The Guardian.
