BrewDog and Deadpool & Wolverine, teamed up to deliver a multi-channel 360 campaign.
BrewDog developed a restaurant partnership takeover with a fun and engaging creative themed to the movie – this included a Wings Wednesday chicken wings across their bar and restaurant estate, front of store OOH, window vinyl and bar staff in branded t-shirts.
This was amplified further with a special Press & Influencer event and a special limited edition BrewDog Deadpool & Wolverine R-Rated Punk IPA beer.
