To celebrate the release of THE FANTASTIC FOUR: FIRST STEPS!, M&Ms teamed up with MARVEL for an exclusive retail activation in ASDA stores nationwide. The campaign invited shoppers to take part in an exciting promotion, with the chance to win an incredible trip for four to Boston, along with hundreds of weekly cinema ticket giveaways.
Lime played a key role in negotiating the partnership with MARVEL, helping to bring together two iconic brands in a fun, family-focused campaign that successfully drove awareness and in-store excitement around the film release.
Lime supported the campaign by managing the full activation process – from strategically developing the partnership, creating the promotional mechanic and writing the Terms & Conditions, to overseeing the entry process and prize fulfilment.
Working closely with all partners involved, Lime ensured that the promotion ran smoothly, met compliance requirements and delivered an engaging experience for shoppers.
