Celebrations

Celebrations® Celebrations® Celebrations®

In December 2024 we went BIG, delivering not one, not two, but THREE Celebrations promotions. Building on both the successes of last year’s Bring Home the Bounty campaign and on our great partnership with the team at Mars, each activation and mechanic was uniquely tailored to three of the UK’s largest supermarkets.

Tesco ran a nationwide Win With Your Favourites; a classic winning-ticket promotion in which 500,000 winning tickets were hidden in Celebrations tubs with triple the prize-fund versus 2023.  Additionally, shoppers were asked what their favourite Celebration was, providing insights into the nation’s favourite  – which turned out to be Maltesers!

Then in ASDA we had Treat  Your Favourites, offering 350 lucky shoppers the opportunity to win £100 towards an ASDA spend – perfect for those seeking a festive splurge to really treat them and their families.

And finally we launched Celebrations Count Down to Christmas in participating Co-Op stores in which we combined innovation and gamification to create a unique customer experience. Shoppers purchasing any pack of Celebrations product instore could play the advent calendar game to discover if they were an instant lucky winner.

And we’re already excited for what 2025 can bring for Celebrations shoppers this Christmas.