When AG Barr partnered with the cinematic release of Jurassic World: Rebirth, the result was a sales promotion campaign of truly epic scale. We led the negotiation of the partnership with Universal Studios, and then brought the vision to life with a bold and immersive promotion, encouraging consumers to engage with their favourite drinks in a whole new way.
At the heart of the activity was a simple but powerful mechanic: Drink. Scan. Win. with six million specially marked packs rolled out across the UK, shoppers were invited to scan for their chance to win a wide range of dino-themed prizes. From limited-edition merchandise to larger headline rewards, the incentive was clear: get involved for a chance to take something exciting home.
To support the promotion, the cross-agency team built out a multi-layered campaign that touched every part of the shopper journey. Visually impactful retail displays landed in major supermarkets and local convenience stores alike, helping to drive standout at shelf and spark impulse engagement. These were backed by a digital push, including high-energy video content across social platforms and YouTube, tailored to the tone of the Jurassic World universe.
Large-format digital out-of-home advertising brought the concept into public spaces, amplifying awareness beyond the store and creating wider cultural presence. Every element of the campaign was designed to immerse the shopper, while staying true to the adventure and spectacle associated with the Jurassic franchise.
The result? A standout moment in store and online that captured attention and boosted brand engagement, delivering for both AG Barr, their retail partners and the Jurassic fandom.
