As part of Albert Bartlett’s existing partnership with Andy Murray, the brand wanted to launch an engaging on-pack promotion across its fresh potato range to celebrate the tennis season.
Lime supported Albert Bartlett in delivering the promotion, which ran across the Red Rooster and Butter Gold potato ranges in supermarkets nationwide. The promotion gave consumers the chance to win exclusive signed tennis memorabilia, as well as a standout grand prize: a two-night stay at Cromlix Hotel for a family of four.
With tennis fever building across the UK at the time, the campaign provided the perfect opportunity to bring the Andy Murray partnership to life and engage sports fans through a fun, high-profile promotion with some fantastic prizes.
Lime managed the campaign from start to finish, ensuring the Andy Murray partnership could be brought to life on shelf with the rigour and attention to detail a campaign of this profile deserved.
