To support Launch Day activity in partnership with the LEGO store by creating an eye-catching photo opportunity at a notable London Location.
To create a 3D replica of one of the game’s more distinctive vehicles featured on the pack artwork.
Sublime created a four-metre-high replica of 2K Drive’s Chicken Truck as featured on the game’s trailer and packshot artwork.
Working from digital assets supplied by 2K Games Sublime was able to convert a base trailer unit into the Chicken Truck replica on a very limited lead time and budget.
Sublime negotiated placement within Leicester Square for launch day completing all required site accreditation and requirements with Westminster Council.
The vehicle was toured through London for added exposure in advance of the launch day activity at the LEGO store featuring a special guest appearance from Sam Ryder.
