XPLORA / TOM & JERRY
Working on behalf of our client, Xplora, we coordinated a digital led, multimarket campaign with the release of Tom & Jerry: The Movie, delivering a partnership which helped to excite and motivate kids to get active with their Xplora watch.
Tom & Jerry are renowned for their fun and energetic antics, so this was a perfect match for Xplora, who are all about promoting kids and their families staying active together and having the additional bonus of being rewarded with great prizes for doing so. For every 1,000 steps a child took, they would earn an X Coin. The coins could then be redeemed against playing the Tom & Jerry: The Movie Pinball game via Xplora’s GoPlay platform to gain the highest score and win a tech bundle.
The activation was the latest in a series of partnerships we have managed on behalf of Xplora including tie-ins with Boss Baby 2, Peter Rabbit 2: The Runaway, The Netflix Original series: Spy Racers and plenty more to come.
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