X-Men: Dark Phoenix / Shockwaves

Film Partnership

To celebrate the release of X-Men Dark Phoenix in cinemas, Shockwaves created two new Limited Edition styling products to help ‘UNLEASH YOUR INNER STYLE’. In the movie, Jean Grey’s powers are destabilised as she unleashes the power of The Dark Phoenix. Your hair, however, will be standing firm with the help of Shockwaves hottest products which have joined forces with the promise of super strong, long-lasting hold. The campaign was rolled out nationwide across Boots, Superdrug and Tesco via in-store POS , social and digital channels.

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