Wrigley x Reading Festival

SALES PROMOTION

Lime helped Wrigley Extra create an engaging national campaign running across the Extra and Airwaves portfolio. The campaign was designed to supercharge the growth in the gum category and increase penetration with Gen Z shoppers focusing on the work & study moment, by giving consumers the opportunity to win Reading Festival tickets and experiences.

Lime were responsible for managing the campaign end to end, including terms and conditions, website designs and ticket fulfilment.

Wrigley x Reading Festival Out Of Home Digital Display Tesco Wrigley x Reading Festival Key Visual

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