VK / Summer Sorted
Lime were appointed by Global Brands to secure a promotional partner for VK drinks’ ‘VK Sorts Your Summer’ campaign. We secured a partnership with leading high street fashion retailer New Look and negotiated a compelling discount offer for VK consumers. The offer ran on VK mixed 10 packs and gave consumers a 20% discount at New Look over the promotional period.
The campaign also included experiential activity managed by our experiential division, Sublime, which involved partnering with former Love Island contestants and offering consumers the chance to win personalised VK merchandise via its website and social media channels.
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