Trolls / Vosene
Vosene Kids partnered with the cinema release of DreamWorks’ Trolls and ran its largest ever campaign to raise awareness of its brand and attract new customers. Based on the film’s female 6-12 audience and the characters infamous long coloured hair the fit was perfect! Vosene Kids used a variety of character artwork across 5 SKUS and the on-pack promotion featured a unique scratch–to-reveal code offering consumers the chance to win one of 40,000 mini Troll Dolls. The campaign also won the Best Licensed Marketing Communication Award at the 2017 Licensing Awards.
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