Terminator: Dark Fate / Fitness First
To celebrate the release of Terminator: Dark Fate, Lime worked on behalf of 20th Century Fox to help create an exciting partnership with DW Fitness First. The gym chain embraced the themes from the film and created a bespoke workout – ‘Are you ready for your Judgement Day?’. In addition the annual DW Fitness First ‘Britfit’ challenge returned , challenging the nation on their speed, stamina and strength. The campaign is supported by TV advertising running across key Sky channels, Sky Sports sponsorship idents as well as in house advertising in DW Fitness First gyms around the country.
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