SPIDER-MAN: NO WAY HOME / GO HENRY
We partnered with family finance brand Go Henry and Spider-Man: No Way Home. Working with Go Henry’s creative team, they created 4 limited edition Spiderman cards which were for an exclusive period and free for new Go Henry subscribers. In addition to this offer, all consumers were offered the chance to win a family trip to New York City. This was supported predominantly with a TV advertising campaign featuring film clips and exclusive Spider-Man card imagery as well as a heavy digital and social presence.
This was the first time that Go Henry have partnered with a film property and the first time that they have offered limited edition cards for kids.
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