SPIDER-MAN: NO WAY HOME / BUTTERKIST
Butterkist strengthened their association with film by partnering with Spider-Man: No Way Home, prominently featuring the iconic superhero across their packs. This was supported with positional gondola ends in five major grocers, an influencer screening/paid PR activation, and exposure across Butterkist’s owned digital/social media channels. Via a text-to-win mechanic, Butterkist customers had the chance to win one of five Sony tech bundles.
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