Pizza Express / World Book Day

Brand Partnership

Lime were appointed by PizzaExpress to manage brand partnerships for their Piccolo Pack activity to help drive customer acquisition and inspire kids’ imaginations through reading during February half term. We negotiated and activated a partnership with World Book Day creating a limited-edition Piccolo Pack ‘Dough Ball Times’ which went live in all restaurants throughout the UK and Ireland, offering children the opportunity to design a bookmark for the chance to win a years’ supply of books.

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