Murder on the Orient Express /
Lime coordinated a partnership on behalf of 20th Century Fox, which saw global men’s health charity Movember partner with one of fiction’s most iconic moustaches to celebrate the release of Murder On The Orient Express and encouraging audiences to ‘Grow Your Mo, Like Poirot’ during their November 2017 campaign, timed perfectly with the cinema release of the new film.
With the support of the filmmakers and the Agatha Christie Estate, the campaign was brought to life with a series of content, created exclusively for Movember which featured Sir Kenneth Branagh in character as the famous Belgian detective Hercule Poirot, as he helped Movember to raise much needed awareness for the issues plaguing men’s health today whilst encouraging audiences to support the charity by either growing a moustache or by simply making a donation to support their good work.
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