M&Ms / AMAZON
M&M’s® and Amazon Prime Video were the perfect pairing to make the in-home screen time even better. Lime were responsible for project managing this multi market campaign which ran in the UK, Ireland, Switzerland and Italy. This on-pack campaign was available in all retailers nationwide with supporting POS, digital and .com activity.
To take part in the promotion, shoppers had to enter the last 4 digits of their promotional pack barcode on the promotional website, for a chance to win an LG TV and Bose Soundbar, Amazon Fire TV Sticks, M&M’s® bundles or 1 of 80,000 free packs of confectionery coupons.
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