Loki Season 2 picks up in the aftermath of the Season 1 finale when Loki finds himself in a battle for the soul of the Time Variance Authority. Loki is time slipping, being pulled through time between the past, present, and future.
Connecting the Season 2 main themes of time travel and the Time Variance Authority retro-futuristic aesthetic design, Lime leveraged a AV-led co-branded campaign with Casio UK, completed with static assets, to promote Casio’s A168 Retro Gold Vintage Watch and Loki Season 2 on Disney+.