Last Christmas / Tinder

Film Partnership

We negotiated and activated a partnership with the festive romantic comedy Last Christmas and Tinder, the location-based dating app.

Tinder activated an attention grabbing advocacy piece utilising exclusive content with the film’s star Henry Golding.

The promotion offered exposure within the high traffic in-app and via their owned social and digital channels and encouraged users to find Henry Golding’s profile and match/swipe right to win premiere tickets for that perfect date!

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