Goodyear / Le Mans ’66
In 2019, Goodyear launched a new brand campaign, building on the brands American heritage in a classic Hollywood movie style. With a proud history in motorsport, 2019 also marks the return of the famous brand to global motorsport.
Goodyear are also a long-term partner of Le Mans 66 and were the tire of choice on the Ford GT during the infamous race. As nod to their involvement and long-standing support the race and celebrating their return to motorsport, Goodyear ran an association campaign with Le Mans 66 across Cinema and Digital, supported by an in-dealership ticket offer in key markets.
Key Markets: Germany, Poland, UK, France, Italy, Spain, Portugal
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