Film partnership


To celebrate the release of Free Guy, In Cinemas August 13, we partnered with NHS Blood and Transplant to encourage everyone in England to be Great Guys and register to give blood.

As part of the campaign, Ryan Reynolds and Jodie Comer feature in an NHS Blood and Transplant video encouraging people to register to give blood because ‘there’s a little hero inside all of us’ – an overarching theme of the film releasing on August 13.

In the light-hearted NHS video, which features clips from the movie, Ryan and Jodie discuss how giving blood ties in with the film’s message.

Ryan likens blood donors to Guy who ‘always gives 100 percent’ and urges people to download a digital Free Guy badge from NHS Blood Donation – which can be used by movie fans to promote their great guy act of blood donation on social media – while Jodie explains that every donation can save up to three lives.

The video – which closes with the message ‘your NHS needs great guys’ – will be shared via NHS Blood and Transplant digital and social channels, together with a link to the digital badge to encourage new and existing donors who are movie fans to donate and be a great guy. The content will also be shared on the Twentieth Century Studios’ social channels.

There’s a little hero inside all of us – register today and book an appointment.

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