Bohemian Rhapsody / BA

Film Partnership

Queen front man Freddie Mercury worked as a baggage handler at Heathrow airport, before finding fame with the band in 1970. To celebrate the rock legend and the theatrical release of Bohemian Rhapsody, Lime devised a partnership between British Airways and Heathrow Airport, where baggage handlers paid tribute to their former colleague, by delighting passengers with Mercury inspired dance moves. Other support included Queen songs displayed on arrivals boards, a competition for BA Executive Club members to win tickets to the film premiere, customers named Freddie, Frederick or Farrokh (the legend’s real name), departing from terminal 5, were invited along with their travel companions to use the British Airways first class lounge and the film trailer will be played on board 140 BA flights for the month of October.

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