Battle of the Sexes / Nature Valley
The Battle of the Sexes and Nature Valley campaign won Gold for the Most Effective Sponsorship and Silver for the Most Effective Partnership at this years IPM Awards!
Lime coordinated a partnership on behalf of 20th Century Fox, which saw snack bar brand Nature Valley celebrate the release of Battle of The Sexes by creating their own ‘Crunch Match’. Nature Valley created a unique launch for their new Nut Butter bars which also reinforced their association with tennis.
Nature Valley promoted the idea that anyone can get out on the field and play together. London’s Westfield Shepherds Bush hosted a pop-up court that saw brand ambassador Johanna Konta (and WTA top 10) play against retired tennis legend Pat Cash in their own ‘battle’; members of the public were also encouraged to play their own matches on the court before and after the main event.
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