Alton Towers / Seabrook
To celebrate the launch of Alton Tower’s new rollercoaster, Wicker Man, Lime negotiated a partnership with Seabrooks Crisps to reach a thrill seeking adult audience. The on-pack promotion offers consumers a 2-4-1 entry to the resort and will be promoted across Seabrooks’ Crinkle Cut crisps including their limited edition ‘Fiery wood smoked BBQ’ flavour which was specially created to celebrate the partnership. The campaign included a major marketing campaign supported with advertising, shopper marketing, email, social and PR.
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