Alita: Battle Angel / Open Bionics
Open Bionics is a company that develops affordable and assistive devices that enhance the human body, with a mission to make beautiful bionic limbs. Lime coordinated a partnership on behalf of 20th Century Fox for Open Bionics to design and build two bionics arms, inspired by the movie and its lead female protagonist Alita, for 13-year-old Tilly Lockey.
The arms were gifted to Tilly who wore them at the global premiere of Alita: Battle Angel in London. The activity received extensive coverage across Press and TV, plus it was promoted via the Open Bionics website and social channels. Additionally, content was seeded out as part of a media partnership with Oath, which included a PSA from James Cameron.
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