We are delighted to announce that Lime took home the Award for BEST LICENSED PROMOTIONS CAMPAIGN at the 2021 Licensing Awards. Working on behalf of Xplora Kids Smart watches, we teamed up with Warner Bros’ Tom & Jerry: The Movie to encourage kids to get active and take steps every day to earn Xplora Coins. The integrated step counter tracked daily steps taken, and these could then be used to play a Tom & Jerry themed pinball game. A leader board tracked all participants, with the three topmost active kids winning themed tech bundles and Tom & Jerry: The Movie official merchandise. The campaign was promoted via a through the line campaign including paid media on Facebook, Instagram, YouTube pre rolls, Google display + social and Influencer activity. The results exceeded Xplora’s expectations and made great strides towards making their global mission a reality with long-term positive health benefits for children.