Delivering a great campaign for Storks!
Working on behalf of Warner Bros on the DVD release of Storks, Lime partnered with Johnson’s, the global brand synonymous with families and babies. Johnson’s supported the release of the DVD with a truly integrated campaign with activity running across eight territories. The three month promotion was brought to life through 10m packs as well substantial advertising, social and POS exposure in retail. Anyone buying four promotional packs of Johnson’s baby wipes could claim a free ‘Junior’ character stork plush.