Snoopy and Charlie Brown: The Peanuts Movie & Carmex

The world’s most beloved lip balm is getting an animated makeover! To mark the release of the upcoming Snoopy and Charlie Brown: The Peanuts Movie, Lime has coordinated a partnership between CARMEX and 20th Century Fox, whereby 4 limited edition pots have been created to encourage consumers to ‘collect all the gang’. As a further way to amplify the partnership in-store and across their comms, Carmex is also running a consumer facing competition to #Findlinus (the most limited line of the range) to win movie themed merchandise and tickets to the gala screening of the film in London.