Celebrations

For Christmas 2023, Lime was responsible for project managing the biggest ever Celebrations promotion, re-opening the debate for all those Bounty lovers or haters out there. Bring Home the Bounty was certainly one for the Bounty lovers and ran exclusively in Tesco stores nationwide. There were 500,000 winning tickets hidden inside tubs. Lucky consumers simply […]

Square Enix X Plays Event

Sublime was tasked with creating a showcase event and experiential marketing campaign for Square Enix to run in conjunction with the Tokyo Games Show for a synchronised launch. The event needed to be subtly Japanese-themed and contain all the trimmings of an exhibition including themed food recreations from the Square Enix Café in Japan. The […]

Karma’s World X Retail Monster

Sublime was asked to help promote and raise awareness of Karma’s World brand on a nationwide tour with a retail partner. We had to drive consumer purchases of Karma’s World product range in Asda stores and online. We were tasked to create an experiential activation campaign where families would be able to engage with key […]

Universal Pictures X Puss In Boots: The Last Wish

To promote and raise awareness of the theatrical launch of Puss In Boots: The Last Wish across the UK. To create a fun, family-themed, touring unit which is capable of reaching large numbers of consumers, exciting them about the upcoming release. Devise a multi-faceted experiential activation campaign where families would be able to engage with […]

2K Games X LEGO 2K Drive

To support Launch Day activity in partnership with the LEGO store by creating an eye-catching photo opportunity at a notable London Location. To create a 3D replica of one of the game’s more distinctive vehicles featured on the pack artwork. Sublime created a four-metre-high replica of 2K Drive’s Chicken Truck as featured on the game’s […]

VK X Alco-Popsicle Product Launch

To launch the sampling tour for VK Ices – A new product line of alcoholic ice lollies from VK. To facilitate the sampling of the new VK Blue & VK Orange & Passionfruit ice pops at an iconic London location to generate PR coverage to promote the nationwide tour. Sublime facilitated a launch day Summer […]

Hyundai X Spider-Verse

To deliver a press-worthy activation for Sony Pictures to amplify their ongoing partnership with Hyundai on the Spiderman movie franchise To utilise a high-profile London location with iconic landmarks to help create visual impact. To produce an installation showcasing the Hyundai Ionic 6 as well as assets synonymous with the Spider-Verse franchise to promote the […]

GHOSTBUSTERS: AFTERLIFE X WALKERS

Walkers celebrated the release of Ghostbusters: Afterlife and tapped into the lucrative Halloween occasion with a major on-pack and retailer media campaign across the UK and Ireland. The brand gave their customers the chance to win prizes every hour, from a NYC trip to hundreds of merchandise items. There was something for everyone who entered […]

Frozen Bros. X Shazam: Fury of the Gods

Frozen Bros. & Warner Bros. partnered on the almighty release of Shazam: Fury of the Gods to hero their drinks range Coca-Cola Frozen, Fanta Frozen and Tango Ice Blast. The partnership was led in cinemas with activation through Frozen Bros. in cinema digital screens across 14 markets (Belgium, Denmark, Finland, France, UK, Germany, Holland, Italy, […]

The Unlikely Pilgrimage of Harold Fry X Forestry England

Forestry England grow and care for over 1,500 of our nation’s forests and with a campaign aimed at getting over 45’s out enjoying their forests, they were a natural fit for THE UNLIKELY PILGRIMAGE OF HAROLD FRY where we see Harold walking through many areas of our beautiful British countryside on his pilgrimage! Forestry England’s […]

Spider-Man: Across the Spider-Verse X Go Henry

Following the hugely successful brand partnership with Spider-Man: No Way Home, the family finance brand Go Henry launched another campaign around Spider-Man. This partnership encompassed limited edition Spider-Man themed bank cards with additional exclusive designs dropped in throughout the campaign. These cards were available free to existing customers. The campaign was supported with a TV […]

Hartley’s X Sea Life

Lime coordinated a partnership between Hartley’s and Sea Life, offering all consumers who purchased a Hartley’s Jelly multipack 30% discount for up to 4 online adult and child tickets. The promotion ran across 2 million packs in all major retailers nationwide over a 6 months period and was supported with paid social and instore display […]

The Little Mermaid X Wild

Wild has a simple mission: to create high performing products, that use the very best ingredients nature has to offer, whilst reducing the impact we have on the environment and our surroundings. In celebration and support of the release of Disney’s The Little Mermaid – Wild are encouraging audiences to journey to the wild and […]

James Wellbeloved X Whistle

Lime helped Mars Pet Care create a national campaign offering James Wellbeloved customers the chance to win a Whistle Health Smart Device. This campaingn helped drive penetration in the UK as well as to excite and recruit new shoppers by supporting the James Wellbeloved brand positioning of naturally healthy food while encouraging pet parents to […]

Kind X Step It Up

Lime helped KIND Snacks create a campaign to get the nation moving, with an aim to be accessible to all and to help support a healthy lifestyle. To encourage and inspire people to ‘step it up’, consumers were in with a chance of winning weekly prizes ranging from active tech to National Trust Memberships and […]

M&Ms Purple

To help celebrate Purple joining the M&M’S crew, Lime helped M&M’S create a promotion campaign running exclusively in Asda stores nationwide. Consumers had the opportunity to win a trip to Florida to meet Purple, plus hundreds of M&M’S gift boxes were also available to be won. The campaign ran across multiple touchpoints including impactful in […]

Wrigley x Reading Festival

Lime helped Wrigley Extra create an engaging national campaign running across the Extra and Airwaves portfolio. The campaign was designed to supercharge the growth in the gum category and increase penetration with Gen Z shoppers focusing on the work & study moment, by giving consumers the opportunity to win Reading Festival tickets and experiences. Lime […]