BRV387834 - MKT - Waitrose Purdeys Comp Banner_V01

Working on behalf of Twentieth Century Fox, Lime coordinated a partnership with multivitamin and fruit drink brand; Purdey’s, to celebrate the UK theatrical release of The Mountain Between Us starring Idris Elba and Kate Winslet.

 Leveraging Purdey’s existing relationship with Mr Idris Elba who is their brand ambassador; Purdey’s were able to amplify their association with the British actor even further whilst using the film property to engage with their online communities and encourage purchase in-store offering consumers the chance to win a pair of tickets to an exclusive screening event of the film in London.

 The promotion was activated exclusively with Waitrose and Co-Op who each ran their own individual retail overlay promotion giving consumers the chance to win tickets. Marketing support included promoted Facebook posts, online and digital as well as shopper media in retail including print, co-branded FSDUs and shelf barkers.